The DAE consults with businesses to create customized plans for the integration of technology into their companies, including assisting them with logo design! So, for today’s blog post, we reached out to MSM Designz after weeks of sharing their great tips for our #DesignMonday tweets. MSM Designz is a local marketing and advertising agency that specializes in web design, graphic design, SEO and social media. Kelsey Belgrave, Digital Media Coordinator at MSM Designz, shared with us the business’s tips on what to keep in mind when creating a company logo.
6 Tips To Creating A Company Logo
By Kelsey Belgrave, MSM Designz
What is a logo? A unique shape (or many) with the company name beneath it – Wrong!
A logo is more than just a cool image with text that coincides with your company; it’s a way for people to make a connection with your business. There is a lot that goes into making a logo and creating a recognizable brand for a company, and it is not something that can be created in a couple of minutes, unless you don’t really take your company seriously.
So just how important is branding? Well, having a brand confirms your credibility as a business and creates a message to those interacting with your company. In short, having a unique brand sets you apart from your competition. Understanding branding and what goes into designing a logo is important so that you can effectively create something that will be recognized easily, drawing in repeat business.
Define Your Purpose
Before you start the actual design process, you need to figure out the purpose of this logo. What message do you want to convey? What image do you want to depict? How will this relate to or represent the company properly? Who is your target market?
When designers are just starting out, they often forget this step hence why their designs get rejected. But if you determine the purpose beforehand, half the work is already done and you can now move on to the design process.
Select A Color Palette
Believe it or not, color influences our reaction to pretty much everything in our world. Determining how colorful a logo should be depends on how a company wants to be represented – Edgy? Soft? Childish? Modern? It’s important, as a designer, to have a thorough understanding of color theory because colors are interchangeable in terms of how they react with each other versus by themselves. Studying how colors influence us will also help you in terms of choosing an appropriate color palette. You want to aim for a color palette that can be associated with the type of activity the company is involved in.
Select A Font
Choosing a font requires knowledge of typography. Assuming you’re already a type fanatic, you will be able to choose a font that can represent the company effectively. Similar questions can be asked as with the color palette selection process – Will this be modern? Edgy? Quirky? Classic? There are several fonts out there for you to choose from, and the best part is that a large amount of them are free!
If you plan to use more than one font, remember not to exceed more than two. This is a general rule and of course will change depending on the specific circumstances.
Sketch Out Ideas
Getting your ideas out of your head and onto paper is an important part of the design process. This allows you to actually see it because how we may see it in our head can get distorted sometimes. It’s good to have a starting point that you can tweak easily with pencil/pen and paper. Once this is done, you’re ready to digitize it.
Utilize Vectors & Smart Objects
Once your design is finalized, utilize tools like Adobe Illustrator and Photoshop to make the logo come to life. Within Illustrator, it’s wise to create a vector of the logo first so that you can resize it as needed without losing any quality. If you need to combine this with other elements, Photoshop is perfect for that. Remember to always make the images “Smart Objects” otherwise they will lose quality as well.
Keep It Simple
By subtracting the unnecessary, you’ll be able to avoid any redundancy. This is a classic example of the phrase “less is more”. A symbol that is way too busy will turn off anyone viewing it. Remember, you want people to understand the logo so constantly ask yourself, “Is that necessary?”
Remember to keep in mind the current trends happening. Gather inspiration by looking at other logos from both big brands and smaller businesses. Creating a logo takes a lot of patience and trial and error because something that you thought worked one day could change the next day. Immersing yourself in the business you’re designing for will allow you to create a great and effective logo to represent that company.
About MSM DesignZ, Inc.
Founded in 1999, MSM DesignZ, Inc. is a full service award-winning web and graphic design, marketing, and advertising agency committed to building up our clientele to represent them in the best way possible. Currently a Westchester, NY based company with offices in both White Plains, NY and Tarrytown, NY, MSM DesignZ, Inc. executes exceptional eye-catching work through a variety of services including web design and development, social media, SEO, online marketing, and advertising.
For more information, visit http://msmdesignz.com.