The DAE often consults with businesses to create customized plans for the integration of technology into their companies. So, for today’s blog post, we reached out to Gibbons Digital. Gibbons Digital is a local a full-service social media marketing agency. Leah Breyette, Social Media Manager at Gibbons Digital, shared with us the business’s tips on how you should digitize your small business!
Top 5 Ways to Digitize Your Small Business
Thanks to ever-evolving technology, we live in a world where virtually anything and everything is available to us with a couple keystrokes and the click of a button. From a wealth of information on any topic imaginable to what’s happening right now in any part of the world at any given time to a brand-new camera on your doorstep the next day, it’s no secret that technology has made our lives faster, smarter and easier. It’s also no secret that while many of us have “digitized” our personal lives, we may have neglected to do the same for our professional ones. No worries, it’s much easier than it sounds, and starting off with these small steps will get you on the path to having a tech-savvy business in no time!
Social media. The benefits of social media for small businesses are tremendous, and of course we could talk about them all day! (But we’ll save that for another time). To keep it short and sweet, social media allows your small business to directly connect and interact with your customers, allowing you to hone in on what they want from you. And isn’t that what business is all about?
Blogging. Want to be seen as a thought leader in your industry, boost traffic to your website and grow your market? Blogging is your one-stop shop. Creating unique, appealing and valuable content through a blog is one sure way to make your small business stand out from the crowd!
Go mobile. Wherever you are, stop what you’re doing and take a look around. It’s highly likely you’re looking at a couple (or many) people looking at their phones. Whipping out a laptop during every spare moment we have isn’t all that practical, but doing a quick Internet search on our smartphones? Now that’s a different story. If your business doesn’t have a mobile-friendly website, you’re missing out on untapped clientele! Optimizing your website for mobile use is a short and simple process that’s well worth the effort.
Analyze. Do you know what exactly is driving leads and/or sales to your website? Do you know which pages on your website are the most popular? Do you know how many people are viewing your website from a mobile device? If you answered “no” to any of these (or don’t think you need to know them), think again. You could be missing out important information that could change your business immensely, and for the better. In this case, Google Analytics is your best friend, so go ahead and get acquainted!
Organize. Our smartphones and devices are stellar tools for keeping our important information organized using notes, calendars, reminders, apps and more, which means you can skip the headache of rummaging through piles of handwritten notes on your desk! We’re also huge fans of Google Docs, which allows you to create documents, presentations, surveys and more, and share it with your coworkers.
Is your small business “digitized?” How do you do it? Share your success stories with us!
About Gibbons Digital
Gibbons Digital Consultants is a full-service social media marketing agency, providing superior social media consulting and implementation services (http://gibbonsdigital.com/social-media-services/) to small and medium-sized businesses and is located in Bronxville, NY. For more information on how Gibbons Digital can help grow your business using social media, visit www.gibbonsdigital.com.