SILVERBACK SOCIAL SAYS: Instagram Ads: 3 questions + A Fatal Flaw

This article was shared by our good friend Cristin Grogan, Chief Responsibility Officer at Silverback Social, an amazing social media marketing company.  Please visit them at SilverbackSocial.com.

After Instagram’s initial announcement that ads were coming to it’s social platform a few weeks ago, we didn’t hear anything more.  Just that they were happening “soon”.  Last week, we got our first glimpse into what they would look like.

Instagram Ad

Beyond the initial announcement and the first mockup of the ad, the whole event has been shrouded in secrecy.  There’s been no word on algorithms or how Instagram ads work.  And while I understand the hesitation of over-promising and under-delivering on Instagram’s part, I can’t help but have the following concerns when it comes to what we don’t know about sponsored posts coming to one of our most beloved social media platforms:

READ THE REST OF THE ARTICLE HERE…

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