The World’s Top Minds Discuss Branding in a Digital World | November 20th in Westchester

Learn more about the event and purchase tickets at http://howtostayinyourlane.eventbrite.com.

branding

Next week, The Digital Arts Experience (The DAE) will hold the first of its new DAE Discussion Series, “Branding in a Digital World: How to Stay in Your Lane.” This exciting and informative panel event will feature three of Westchester’s most prevalent branding authorities and will be moderated by Sara James, Director of Membership at the Business Council of Westchester. The event will open with a keynote on the relevance of branding by John Zanzarella, Chief Marketing Officer at Silverback Social.

Social media expert Chris Dessi (CEO of Silverback Social  and a Producer of the Westchester Digital Summit) teams up with Creative Director Sherry Bruck (Harquin Creative Group) and award-winning designer Brett Yancey Collins (counterspace) in a discussion that will inspire you rethink how your brand can work for YOU in an ever-changing digital landscape.

If you own a business, are starting a business, or you make a career of marketing, this is the event for you.

What you can expect to learn:

  • What your consumers retain about your brand.
  • How your brand can work for you in the digital age.
  • How to measure your brand’s impact on your audience.
  • What the drivers of brand credibility are.
What else you can expect from this evening:
  • A relaxing night of wine and hors d’eouvres
  • Networking with other creative professionals
  • Exploring The DAE’s innovative coworking community
Networking will begin at 6:30 PM, followed by a keynote at 7:00 PM with the panel beginning promptly at 7:15 PM.
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Cause Marketing and the Evolving NPO

A seminar and networking event focused on technology’s role in fundraising for non-profit organizations.

Wednesday October 10th at 6:00p.m at the Digital Arts Experience

170 Hamilton Avenue #100• White Plains, NY

Reserve your spot for FREEinfo@thedae.com / 914-644-8100

With guest speakers:

Holly Rosen Fink has worked for Lifetime, MTV, and Nickelodeon.  She is currently the editor of TheCultureMom.com, founder of MamaDrama Consulting and WestchesterIRL, and a consultant for the Ruckus Media Group.

 

 

 

 

James Higgins owns Proforma Branding Excellence of Southern Westchester and is a Project Management Specialist in brand-marketing, eCommerce, and multimedia business solutions.

 

 

 

 

 
Jon Chattman is the Director of Communications at the Music Conservatory of Westchester – a nonprofit music school, as well as a writer for the Huffington Post, and the founder of A-Sides with Jon Chattman.

 

 

 

 

Our featured guest speaker Holly Rosen Fink is a marketing consultant and writer living in Larchmont. Her efforts have supported the ABC Million Mom Campaign and ONE Moms mission (Bono’s organization that raises aid for Africa). Last year she was featured on ABC Nightline and Good Morning, America, talking about hunger in the U.S. Earlier this year, she spearheaded two very successful fundraising campaigns for St. Jude Hospital and Room to Grow. She is currently working closely with Save the Children and Room to Read (the Westchester chapter, for which she handles their social media outreach). She is also on the Larchmont Committee on the Arts and runs the online marketing for the Larchmont Arts Festival.