Late Summer Computer and STEM Camp in White Plains of Westchester at The Digital Arts Experience

Summer STEM Camps

We’ve got you covered! While other camps end before August does, The Digital Arts Experience’s computer and STEM summer camps in White Plains of Westchester County, NY, keep on going into the first week of September. Listen to President Rob Kissner talk about how you should end your kids’ summer.

With courses in 3D Printing, Animation, Graphic Design, and more STEM subjects to choose from, your child is sure to find a program that they are interested in! Allow your children to finish their summer at the most fun and educational summer camp in Westchester.

For more information visit our:

YouTube Channel: http://youtube.com/digitalartexperience

Twitter: http://www.twitter.com/TheDAExperience

Facebook: http://www.facebook.com/TheDAExperience

Website: http://www.TheDAE.com

Registration Page: https://campscui.active.com/orgs/TheDigitalArtsExperience

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Rob Kissner named 2014 Rising Star 40 Under 40 in Westchester

The Business Council of Westchester has just announced it’s 2014 Class of Rising Stars: 40 Under 40 and Rob Kissner, President and CEO of The Digital Arts Experience has been chosen as one of this year’s winners of this prestigious award!

According to Hudson Valley Reporter:

This year’s winners represent a wide-range of professionals from various backgrounds including law, government, media, politics, education and the arts. Business Council officials said that the honorees are among the finest young talents in Westchester County and work with some of the region’s best companies and institutions.

 

Tara Rosenblum from News12 Westchester will serve as Emcee for the event which will take place on Thursday, June 12th from 5:00PM – 8:00PM.

Rob was chosen last year as one of 914 INC’s Wunderkinds and all of us at The Digital Arts Experience are thrilled and extremely proud to have him selected as one of this year’s 40 Under 40 Rising Stars. We send out a well-deserved “CONGRATS!” to all of this year’s winners

The Digital Arts Experience runs premiere after school programs and summer camps for kids and teens in White Plains, Westchester NY using the most up to date digital arts tools and technologies.

From 3D Printing to Animation, Coding, Computer Programming, Graphic Design, Robotics, Web Design and more, The Digital Arts Experience’s 8,000 sq ft facility boasts 4 media labs, a photography/video studio, and professional recording studio.

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Rob Kissner, President & CEO of The Digital Arts Experience chosen as The Business Council of Westchester’s Rising Stars 2014: 40 Under 40.

Schedule a tour to come by and chat more about our programs by giving us a call at (914) 644-8100 or e-mail us at info@TheDAE.com!

3D Printing Classes in Westchester

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We are excited to announce the arrival of our new MakerBot Replicator 2 3D printer. 3D printing technology has been in the news, on TV, and all over the Internet. It has revolutionized medicine, manufacturing, and even space travel. To many, 3D printing is simply very “neat” technology. It is our goal at The DAE to prove that this incredible technology offers a lot more than the ability to print cool objects.

There are a number of different 3D printing technologies, including industrial printers that create objects from metal or ceramic. Our printer uses a process called extrusion deposition and creates objects from plastic. In other words, it has what is similar to the head of a glue gun that heats, melts and extrudes plastic filament. The heated plastic is laid out layer by layer and the object being created is built from the bottom up. The material is inexpensive, the process is fairly quick, and the objects created come out magnificent!

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A completely working nut & bolt, created by our Makerbot 3D Printer


We look at our MakerBot as a tool. It is really neat and it’s fun to create abstract shapes and cool objects, but our focus is on how it can be used as a tool to solve problems. For example, The DAE was incorrectly shipped 200+ rolls of toilet paper that don’t fit on a traditional holder. The hole through the center of the roll is smaller in diameter than a tradition toilet paper core. Rather than throw away the rolls, we fabricated a new core using a free piece of software called TinkerCad, and printed the new cores with our MakerBot.

Using the MakerBot in this scenario requires the creativity and imagination to conceive of a product that solves the problem at hand. It requires the skills to accurately measure and model the product to the correct dimensions. And it requires the knowledge and technique to print the product in the most efficient way. Our goal is to facilitate the development of these skills in our classes, using the MakerBot to do so.

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Join us December 17th for our special “Discover 3D Printing Technology” event and check out this technology for yourself: http://dae3drelease.eventbrite.com/

Top 5 Ways to Digitize Your Small Business – Gibbons Digital

The DAE often consults with businesses to create customized plans for the integration of technology into their companies. So, for today’s blog post, we reached out to Gibbons Digital. Gibbons Digital is a local a full-service social media marketing agency. Leah Breyette, Social Media Manager at Gibbons Digital, shared with us the business’s tips on how you should digitize your small business!

Top 5 Ways to Digitize Your Small Business

Thanks to ever-evolving technology, we live in a world where virtually anything and everything is available to us with a couple keystrokes and the click of a button. From a wealth of information on any topic imaginable to what’s happening right now in any part of the world at any given time to a brand-new camera on your doorstep the next day, it’s no secret that technology has made our lives faster, smarter and easier. It’s also no secret that while many of us have “digitized” our personal lives, we may have neglected to do the same for our professional ones. No worries, it’s much easier than it sounds, and starting off with these small steps will get you on the path to having a tech-savvy business in no time!

 

  1. Social media. The benefits of social media for small businesses are tremendous, and of course we could talk about them all day! (But we’ll save that for another time). To keep it short and sweet, social media allows your small business to directly connect and interact with your customers, allowing you to hone in on what they want from you. And isn’t that what business is all about?

  2. Blogging. Want to be seen as a thought leader in your industry, boost traffic to your website and grow your market? Blogging is your one-stop shop. Creating unique, appealing and valuable content through a blog is one sure way to make your small business stand out from the crowd!

  3. Go mobile. Wherever you are, stop what you’re doing and take a look around. It’s highly likely you’re looking at a couple (or many) people looking at their phones. Whipping out a laptop during every spare moment we have isn’t all that practical, but doing a quick Internet search on our smartphones? Now that’s a different story. If your business doesn’t have a mobile-friendly website, you’re missing out on untapped clientele! Optimizing your website for mobile use is a short and simple process that’s well worth the effort.

  4. Analyze. Do you know what exactly is driving leads and/or sales to your website? Do you know which pages on your website are the most popular? Do you know how many people are viewing your website from a mobile device? If you answered “no” to any of these (or don’t think you need to know them), think again. You could be missing out important information that could change your business immensely, and for the better. In this case, Google Analytics is your best friend, so go ahead and get acquainted!

  5. Organize. Our smartphones and devices are stellar tools for keeping our important information organized using notes, calendars, reminders, apps and more, which means you can skip the headache of rummaging through piles of handwritten notes on your desk! We’re also huge fans of Google Docs, which allows you to create documents, presentations, surveys and more, and share it with your coworkers.


Is your small business “digitized?” How do you do it? Share your success stories with us!

About Gibbons Digital

Gibbons Digital Consultants is a full-service social media marketing agency, providing superior social media consulting and implementation services (http://gibbonsdigital.com/social-media-services/) to small and medium-sized businesses and is located in Bronxville, NY.  For more information on how Gibbons Digital can help grow your business using social media, visit www.gibbonsdigital.com.

Social Media and Stay-At-Home Parents Running Businesses

WHAT ARE THE IMPACTS OF SOCIAL MEDIA ON STAY-AT-HOME PARENTS RUNNING BUSINESSES?

By Megan Johnson, Intern at The Digital Arts Experience

Stay-at-home parents have become increasingly interested in maintaining their careers even after starting families. In the past, having children meant one parent had to stay home to care for their child and, thus, put their career on pause. However, recently, 52% of businesses are run from home, meaning parents don’t necessarily have to choose between their family and their career. With the increasing popularity of social media, stay-at-home parents can continue their careers using social media to network, market their business and learn more about their industry, while still spending time with their children.

Social media allows stay-at-home parents to communicate with their customers with much greater ease. Instead of using word-of-mouth to spread the word about their businesses, these parents can work from their home to directly interact with customers and quickly answer customers’ questions via comments or tweets. They are able to track their social media accounts’ analytics to evaluate their marketing techniques and see how many people are seeing and responding to the posts. Communicating over social media allows for fast, easy engagement with both present and future customers. Therefore, although these parents are working at home, they still remain accessible to their clients.

Social media is an excellent tool for stay-at-home parents to use with their businesses because of their constant networking. Of course, working from home can require extra amounts of motivation and focus, but a successful entrepreneur has the determination and ability to take their success into their own hands. Scarlet Paollcchi is a good example of using social media to her advantage and advancing her career goals right from her own home. As Scarlet Paollcchi, a “mompreneur” herself, says about using social media, “Networking seems to be part of the package of being a stay-at-home mom, so I naturally started building networks…We love to share things that we enjoy doing…And social media is the most effective way for us to communicate with all our peers at once.” Furthermore, instead of arranging meetings or events to network and meet new clients, social media makes it easy to target different groups on your own time without ever leaving your home office.

Stay-at-home parents also use social media as a simpler way to market their businesses. Social media can make all the difference when marketing a business by allowing you to inexpensively build and develop your brand. According to the Internet Advertising Bureau UK Survey, 80% of consumers would be more likely to buy a brand just by being exposed to the brand on social media and 83% of those exposed to the brand would try those products. Stay-at-home parents can promote new products at little to no cost with just a click of a button and post on all of their social media sites. Building a brand identity is essential in determining how a customer will perceive a company. Luckily, social media makes it easy to coordinate and reinforce a brand identity to a large amount of people in a short amount of time.

Incorporating social media into an at-home business can allow stay-at-home parents to stay up to date on the latest news in their industry. Facebook’s newsfeed and Twitter’s timeline allow you to follow relevant contacts in your industry and keep up with industry changes as they occur. Reading articles from industry experts can give stay-at-home parents the tips and advice they need to run their businesses, instead of having them figure it all out on their own or miss important news in their fields of interest. Using social media is a great way to keep learning about running a business, all from the comfort of your home.

Just because you’re a stay-at-home parent doesn’t mean you have to give up your career life. Social media has made it easier than ever to run an at-home business without losing out by not working in an office. You can stay actively engaged with your clients and reach out to new ones, promote your products, establish and reinforce your brand identity, measure your reach, and stay up-to-date on new industry information. Today, social media marketing is a crucial aspect of running a business and can make all the difference in its success.

Additional reporting by Remy Kuhn, Intern at The Digital Arts Experience

Sources:
http://www.investopedia.com/financial-edge/0611/6-ways-social-media-helps-home-based-businesses.aspx
http://www.startupnation.com/business-articles/9697/1/social-media-moms-style.htm
http://www.workingmother.com/content/work-home-your-online-business-and-social-media-surprises
http://www.mnn.com/money/sustainable-business-practices/blogs/fact-social-media-is-good-for-business#
http://www.tkgenius.com/2013/07/home-based-businesses-that-made-it-big-with-social-media-vol-6/
http://voices.yahoo.com/starting-home-based-social-media-marketing-business-7154964.html?cat=3

The Benefits of Social Media for Business

WHAT ARE THE BENEFITS OF SOCIAL MEDIA FOR BUSINESSES?

By Sara Sutton, Intern at The Digital Arts Experience

The team at The Digital Arts Experience discusses the importance of social media for business!

The team at The Digital Arts Experience.

In this new age of technology and social development, many adults find and view social media to be a concept/forum for younger generations to explore and socialize; nothing more. With minimal understanding of the significance of its power and influence, it is immediately written off without realizing its true benefit to all people, not just the youth.

Social media is perhaps one of the best marketing tools to date. While it is true it has been expanding quite rapidly among a younger audience, social media has flourished into a very useful and popular device for communication. So how does it help or affect business? Through the use of social networking sites, companies are able to simply create a profile, share their information, and have people follow/keep up with the page in order to stay connected and in the loop. Creating any form of social media provides the business(es) the opportunity to share with the world what their company is about and how it can benefit their potential customers. Simply, it is an easier way to reach millions of people all at once.

There are so many social media sites to join that cater to specific needs of the person/people from purely business to social purposes and everything in between. Making your business move toward social media for promoting purposes can attract thousands of customers, since many people are on at least one social media site and can truly increase your company’s presence in the real world. Take LinkedIn for example. LinkedIn is one of the more professional, social media sites that is used today. It is used as an online forum to interact with other colleagues and professionals in the work force. You can post your resume and skill sets, build a professional profile allowing you to share your strengths and accomplishments with other companies, marketing either an individual or the entire company. It is an up and coming website used for those who are new or returning to the work force.

Instagram and Pinterest, two popular photosharing sites, allow the user to upload images and giving them the option to be edited or positioned to the user’s liking. Businesses that tend to focus more on their appearance or are simply a visual company would benefit greatly from these two apps/websites. Instagram, an application used slightly more on the social side, allows the user to document their life through pictures and sharing them on their personal profile. On the other hand, Pintrest can be used for a more artistic, professional cliental of people. Whether you’re advertising personal family photos are showing off a gallery of artwork, Pintrest expresses and advertises your interests just by the simple ‘pin’ of a post, linking back to its original post.

Social networking sites such as Facebook and Twitter can be used for marketing businesses as well. Facebook allows you to directly connect with others to conduct business or friendly conversation. For the business world, Facebook can be a very useful and practical tool. It allows you to post general information on your own page for all people to see, share private message in an inbox, and even share specific information on someone else’s “Wall”.

Twitter allows you to send short messages, about 140 characters worth, to relay your message to the followers you have. This is a convenient tool for companies promoting events in few enough words to grab the follower’s attention and to provoke curiosity, thus prompting them to look into the post for further details.

Creating a social media page not only contributes to how much attention the company receives, but it also gives it a personality. Instead of anonymous people working behind a desk,  a social media page allows the individuals looking at the company in a different way and for the people to see that the company is living and breathing. In turn, this makes the company seem more appealing, drawing more attention and, hopefully, customers. There is a website for virtually any need, each of them establishing a sense of community and comfort among the users. These easy, navigable sites are truly designed to cater to all purposes, spreading information globally in a matter of seconds.

The common benefit that all of these different social media sites have is the ability to attract people to their business or service by sharing experiences and promoting themselves via textual and visual information, including photos, videos, podcasts, etc. putting their name on the map. What better way than to do so in the most popular forms of communication? The use of social media has certainly blossomed in a short amount of time, branching out of strictly recreational social purposes to more major concepts such as reaching businesses. It would be beneficial for businesses everywhere to participate and actively engage in social media.